Data Is Everybody's Business

Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens of the MIT Sloan Center for Information Systems Research (MIT CISR) distill nearly three decades of research on how organizations actually turn data into money. The book identifies three fundamentally different paths — improve, wrap, and sell — and the five capabilities (data asset, data platform, data science, customer understanding, acceptable data use) that determine which path is realistic to pursue. Written to be accessible across the organization, from employee to boardroom, rather than for a purely technical audience.